gbp

EuroMPM 2010 - Specialization on Global Business Projects

 * I. Introduction**
 * II. Course structure**
 * III. Learning outcomes**
 * IV. Course readings**
 * V. Preparatory readings (for the summer break)**

__**I. Introduction**__ This module offers students a systematic approach to the fundamental principles of global project management from theoretical and practical viewpoints. Students will develop a sound understanding of key issues in managing global business projects caused by different dimensions of physical and socio-cultural distance and learn how to shrink distance in order to facilitate effective collaboration and to close projects successfully.

Students will be exposed to state-of-the-art project management concepts and techniques for project planning, steering and controlling. Topics will be explored through a combination of lectures, assigned readings and interactive case studies. An important part of this course consists of a practical global project management assignment. This includes group work based on virtual collaboration software and data room management tools.

Alongside continuous globalization of business, managing global business projects becomes an ever more important skill across all disciplines putting students with excellence in that domain at a competitive advantage. The module trains students’ competences in managing and working on globally distributed project teams consisting of internal and external business partners with a high degree of international division of labour. Students will qualify to meet the challenges in project management induced by current global trends that reshape competitive parameters for business such as distributed business units, outsourcing and partnering. In particular, students will strengthen their ability to deal with complex matters in projects and business activities of widened geographical scope with embedded socio-cultural differences.

__**II. Course structure**__ **1. Overview of Global Business Project Management** a. Characteristics of global business projects b. Challenges of global business project management

**2. Initiating & Planning Global Business Projects** a. Global business opportunities & threats b. Criteria for selecting a global project c. Global project requirements

**3. Implementing Global Business Projects** a. Implications of external and internal factors b. Organizational forms of business projects c. Norms and styles of negotiation

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">**4. Steering & Controlling Global Business Projects** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">a. Project management organization <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">b. Global business project controlling <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">c. Complexity factors in controlling global projects <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">d. Governance & compliance

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">**5. Partnering in global projects** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">a. Joint Ventures <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">b. Strategic Alliances <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">c. Network organizations

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">**6. Practical global project assignment** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">a. Training with virtual collaboration tool Basecamp© <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">b. Real-world project management assignment

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">**7. The good, bad and ugly in Global Business Projects** <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">a. Classical pitfalls in global project management <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">b. Competencies for managing global business projects

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__**III. Learning outcomes**__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">1. Knowledge - The students can:
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain core issues of global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain opportunities and threads of global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain criteria for selecting global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain requirements for global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain partnering concepts in global business management
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain competences needed in global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain the systematic development of a competitive brand strategy and business plan in cross-functional project teams
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">explain global and local management roles and tasks in brand strategy development and launch activities

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> 2. Skills - The students are able to: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">in a given context in the course.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">analyse global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">determine impacts of globals business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">analyse partnering in globals business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">design a limited global business project
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">set up efficient team organization and processes for global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">establish effective business project planning, steering and controlling
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">utilize a professional project management software, e.g. basecamp®
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">apply concepts, methods and tools for the development of a competitive brand strategy and launch plan

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">3. Competence / attitude - They are able to: <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">in a new context / project.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">analyse global business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">determine impacts of globals business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">analyse partnering in globals business projects
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">design and implement a limited global business project
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">work on globally distributed project teams with dispersed pieces of information
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">see possible conflicts of interest arising from socio-cultural distance manage efficiently conflicting interests between stakeholders of the project
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">communicate effectively in global business projects

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__**IV. Course readings**__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__**V. Preparatory readings (for the summer break)**__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">A preparation by all class participants of the following list of preparatory readings is essential to have fruitful class discussions. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__Industry analysis:__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__SWOT analysis:__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__Balanced scorecard:__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">__Capability analysis:__ <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">In addition, further fundamental reading on strategy analysis is suggested :
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Cleland, D.I. / Gareis, R (2006): Global Project Management Handbook – Planning, organizing and controlling international projects, 2nd edition, McGraw-Hill, New York.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Hofstede, G. (2005): Culture and organizations: Software of the mind, 2nd edition, McGraw-Hill, New York.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Lewis, J . (2002): Cultural Studies: The Basics. London: Sage.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> [|Milosevic], D. Z. (2003): Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Wiley, New York.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Mintzberg, H . (1992): Structure in Fives: Designing Effective Organizations. Upper Saddle River: Prentice-Hall.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Orr, R. J. (2005): Unforeseen conditions and costs on global projects: Learning to cope with unfamiliar institutions, embeddedness, and emergent uncertainty, Stanford University Press, Stanford, Calif.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Porter, M. E. (1996): What is strategy? //Harvard Business Review//, Vol. 74/6, pp. 61-78.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Besanko et Al. (2007): Economics of strategy. John Wiley & Sons, New York; Chapter 10 – Industry analysis, pp. 312-340.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Weihrich, H. (1982 ): The TOWS Matrix – a Tool for Situational Analysis, //Long Range Planning//, Vol. 15/2, pp. 52-64.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Piercy, N. / Giles, W. (1989): Making SWOT Analysis Work //Journal of Marketing Intelligence & Planning//, Vol. 7/ 5-6, pp. 5-7.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Hill, T. / Westbrook, R. (1997): SWOT Analysis: It’s Time for a Product Recall, //Long Range Planning//, Vol. 30/1, pp. 46-52.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Kaplan, R. / Norton, D. (1992) : The Balanced Scorecard – Measures that Drive Performance, //Harvard Business Review//, Vol. 70/1, pp.61-78.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Barney, J.B. (1991): Firm Resources and Sustained Competitive Advantage. //Journal of Management//, Vol. 17/1, pp.99–120.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Prahalad, C.K. / Hamel, G. (1990): The Core Competence of the Corporation, //Harvard Business Review//, Vol. 68/3, pp. 79-91.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Porter, M. E. (1986): Competitive Strategy. New York. Free Press.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Grant, R. M. (1998): Contemporary Strategy Analysis. Blackwell. Massachusetts.
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Mintzberg, H. (1998): Strategy Safari. Financial Times Prentice Hall, Hertfordshire.